What Is Google My Business and Should I Set It Up?
Yamin Ismail
Last Update 3 months ago
Google My Business (now officially called Google Business Profile) is a free tool from Google that lets you control how your business appears in Google Search and Google Maps.
When someone searches for your business name — or for a local service you provide (like "plumber in Birmingham" or "hair salon near me") — your Google Business Profile can appear as a prominent information panel on the right side of the search results, showing your address, opening hours, phone number, website link, photos, and customer reviews.
When someone searches for your business name — or for a local service you provide (like "plumber in Birmingham" or "hair salon near me") — your Google Business Profile can appear as a prominent information panel on the right side of the search results, showing your address, opening hours, phone number, website link, photos, and customer reviews.
Should you set it up? Absolutely.
It's one of the most powerful and completely free ways to improve your local online visibility. Businesses with a complete, well-maintained Google Business Profile are significantly more likely to be found by local customers.
Here's what to do:
1. Go to business.google.com and sign in with a Google account.
2. Search for your business name — if it already exists, claim it.
3. Fill in all your details completely and accurately.
4. Add photos of your business.
5. Encourage satisfied customers to leave reviews.CyberWebPAGE can help you set this up or optimise an existing profile as part of our service. Just ask.