What Are Keywords and How Do I Choose the Right Ones?

Keywords are the words and phrases that people type into Google when they're searching for something. If you sell handmade candles in Bristol, your potential customers might search for "handmade candles Bristol," "scented candles UK," or "gifts for her Bristol."

Choosing the right keywords for your website means understanding what your customers are actually searching for — and making sure those words appear naturally throughout your website content.

How to find the right keywords:

Think like your customer. What would you type into Google if you were looking for your own business? Start there.

Be specific. Broad keywords like "shoes" or "plumber" are extremely competitive. More specific phrases like "children's school shoes Derby" or "emergency boiler repair Manchester" are easier to rank for and attract people who are more likely to actually become customers.

Use free tools. Google's own search bar is a great start — the autocomplete suggestions show you what people are actually searching for. Google's "People also ask" and "Related searches" sections are also useful.

Include your location. For local businesses, adding your town or city to your keywords is one of the most effective things you can do.

Once you've identified your keywords, use them naturally in your page titles, headings, and body text — but don't overdo it. Write for your customers first, and search engines second.

CyberWebPAGE incorporates keyword research into every website we build. If you'd like a more in-depth SEO strategy, just get in touch.