What's the Difference Between .co.uk and .com

Both are popular choices, but they send slightly different signals to your audience.

.co.uk is a UK-specific domain extension. It immediately tells visitors that your business is based in the United Kingdom, which can build trust with local customers. It's a great choice if your target audience is primarily in the UK.

.com is a global extension and the most widely recognised domain suffix. It works well if you're targeting an international audience or if you want your brand to feel less geographically tied to one country.

So which should you choose?

For most UK small businesses — a local tradesperson, a shop, a service provider — .co.uk is thenatural and often preferred choice. It reinforces your local presence and is what most UK customers expect to see.

If you can, it's worth registering both versions of your domain and pointing them to the same website. That way, you protect your brand name and make sure customers find you, no matter which extension they type.

Not sure which is right for your business? Get in touch, and we'll help you decide.